Najm Consultant

Lead generation is to Software-as-a-Service (SaaS) as the heartbeat is to human life. The reason is that studies have found more than a quarter of

“Audit” sounds ominous for most businesses- the word brings vision of tax authorities turning offices upside down. But a marketing audit is nothing like that.

In the 21st century Technology is the most demandable tool in business. As more businesses are coming online they are in need of tools to

In the highly competitive world of marketing, growth is more important than ever. But growth is not possible without retention. If you have hundreds of

Hey. Do you have an online store set up? Or you are trying to get more customers through eCommerce marketing?  Are you wondering what’s next?

Are you tired of working from 9 to 5 for someone else? Want to start something you are passionate about and for yourself? Then, my

With so many people using smartphones these days, building an Application Software (or commonly called “Apps”) has become a must for most businesses. So is

What do you say when you need to search something online? “I’ll Google it.” When you need to call a ride? “Uber a ride.” And

Brand positioning is to place your brand in a favorable position in the minds of your target customers. It helps your brand create a name

SaaS is short for software as a service. This term is the same as saying how the products get distributed to their users.  SaaS products

Have you ever considered marketing on Quora- the question and answer platform? Believe it or not, but with Quora, you can highlight yourself as an

Change is the only constant in digital marketing. And thus you need to adopt new tactics for the year of 2023. In 2023, you as

In a marketer’s mind, social media comes at an instant when they think about digital marketing. The huge user base undoubtedly makes social media a

Generating leads in Business-to-business (B2B) is much similar to the famous advertising quote- “Half the money I spend on advertising is wasted; the trouble is

With the rise of the internet and social media, outbound marketing has greatly lost its importance. However, this traditional method of marketing is still revered

“Content is the new Ad, #Hashtag is the new Tagline.” The above quotation has been rightly said by Philip Kotler, considered the father of modern

Can you think of any marketing strategy without Facebook in it? Not at all. Every marketer always has the thought of social media in mind

The evolution of marketing has changed so much over the year. Years ago marketing was all about word of mouth, but now we are seeing

If you still think LinkedIn is just a networking site for jobs and not for marketing, you are wrong. In fact, B2B businesses have been

Digital marketing is progressing faster than anything else these days. When it comes to digital marketing, you must make proper use of social media platforms.

The trend is an ever-moving thing. To make the business sustainable, you should be able to spot the movement of the marketing trends. Analyzing the

From the 80s-90s to the upcoming 2023 content marketing – what not had been considered to be the most optimal channel for branding and marketing.

It’s almost 20 years, we’ve stepped in the 21st century, and things have been changing so much then it has been ever before. With the

Facebook Marketing Strategy is not something new to us. With the introduction of social media for the first time – we were able to unleash

Twitter has evolved from a space for people to express themselves into a dynamic tool that helps marketers to talk in real time to their

Marketing mistakes keep your business apart from the success you deserve. To ensure a sustainable marketing campaign, you can’t afford to stay any flaw in

The daily life of a CMO isn’t easy.  There are several tasks that fall under the umbrella of the responsibilities of a Chief Marketing Officer. He

What is Lead Generation? And why you need to use LinkedIn? In the world full of vague information, only numbers speak the truth. Today you

What is the importance of generating leads in B2B? Ask any B2B marketers, one of the toughest challenge they face every day is ‘B2B lead

Ever heard the line, “You can’t be everything to everyone.”? This line applies to the world of marketing as well. If you plan to be

Whether you are a big business or a small one, customers is the key to growth. Without customers, you have no sales and without sales,

Did you hear about the principles of marketing? Is it necessary? Have you ever wondered about the different avenues you should consider to create the

For the longest time, I loved receiving handy gifts that made my office table look great. My favorite was this business card holder, that came

Whenever a client consults me for advice on inbound marketing, I start by asking them if they want the good news or the bad news