Tiktok Marketing Strategies Proven to Boost Your Brand in 2023

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Unless you have been living under a rock, you have heard of TikTok by now. Within a short span of time, TikTok has become a powerful social media platform. 

Marketers have a never-ending interest in learning all about TikTok’s marketing strategies in 2023. 

We have gathered all possible Tiktok marketing tactics for you in today’s blog. So continue reading!

What is TikTok

Tiktok is a widely popular short video-sharing platform. It was created by mixing two other famous social platforms- Musical.ly and Duyin. 

Since its inception, content creators and business people have been using the platform creatively to generate leads. The best thing about it, you can create content on any theme, and make it pop by adding music and effects to it.

What is TikTok Marketing? And Why is It Important?

A large number of people realized Tiktok to be a great marketing tool. Why? Because it’s incredibly powerful in creating engagement and potential customers. I will tell you about some of the most common ways TikTok is utilized by brands. 

But before we get to that, let’s understand its significance in marketing first. Unlike many other social media platforms, TikTok strictly uses its space for video creation, that’s the beauty of it. And the contents being diverse, there is always something for everyone. So you can target different audiences here.

TikTok also does not follow superficial advertisement techniques like others but rather inspires marketers to use positive and creative methods, such as challenges, videos, etc., to promote their products. And it works like a charm! 

Although there is more scope for elaborating the formal advertising field, TikTok inspires marketers to connect with the users in a more authentic and meaningful way. 

TikTok successfully gained the trust of Gen Z by giving them access to easily catchy, and intriguing entertainment tailored to their liking. That is why TikTok Marketing is becoming a growing favorite strategy. 

If you are still wondering why use TikTok for marketing purposes, keep reading!

Effective Strategies to Promote Your Brand Using TikTok

If all along you have been wondering how to use TikTok for marketing then, this is the moment for you. I have gathered all possible ways to effectively run a TikTok marketing campaign for business. 

Let’s get down to it.

1. TikTok Video Creation

Everyone enjoys creating a TikTok video and sharing it with friends, family, and the world. It’s super fun and engaging activity. You can easily take advantage of this option and make some eye-catchy content promoting your business.

Artists, celebrities, and performers have been using this TikTok feature to promote their new songs, album, or work successfully. It also gives users the scope to connect to their favorite artists, suppose, by making a TikTok on their song. It is only an effective marketing campaign when your audience is engaging with you. 

2. Collaboration with Other Creators 

Audiences love it when creators collaborate with other creators. Collaboration also helps in driving followers, reach, and traffic from both sides. 

So imagine, promoting your product in a collaboration video. It is more likely to create more curiosity and interest in your product among the viewers. 

3. Leverage Paid Hashtag Challenges

Another interesting TikTok marketing strategy is the use of Hashtags. Brands like Guess, artists like Taylor Swift, and even educational institutions like Lancaster University leveraged this TikTok Hashtag challenge.

Hashtag challenges without fail have helped many ventures and even big artists to effectively run engaging marketing campaigns on TikTok.

4. Influencer Marketing in TikTok 

Brands love to invest in influencer marketing. The results are more than what you imagine. Recently TikTok has become one of the marketers’ top prioritized influencer marketing channels. 

Tiktok influencers being comparatively less costly than other leading social media influencers makes them a great option for an affordable investment. You can either send PR packages or close paid partnership deals with them.

Not just fashion brands but also educational and entertainment businesses get high ROI (Return on Investment) utilizing influencers of this platform. 

Famous brands like Guess, Chipotle, Dunkin’, and Duolingo significantly raised their sales and brand awareness through TiktTok’s influencer marketing strategy. 

Targeting influencers based on their niche while promoting a product/service is more important than their number of followers. This often overlooked fact actually makes major changes in driving traffic.   

To set the right influencer to promote your brand, use TikTok’s Creator Marketplace. It allows you to check the type, age, gender, etc., of any specific influencer’s audience for proper determination. 

5. TikTok Marketing Partners

You can get TikTok marketing partners for businesses of all kinds and sizes. Marketing partners can help you skyrocket your reach and sales in many ways.

Partners provide you with— creative, commerce, sound, effects, measurement, and campaign management expert solutions specifically tailored for your products/services. 

Whether you have limitations on a budget or not, you will find suitable partners to improve your brand awareness on TikTok. 

6. Advertising on Tiktok 

A comparatively new TikTok marketing method is the TikTok Advertisement offering diverse brand solutions, mainly four types:

1. TopView

A great way of stealing users’ complete attention is by TopView Ads. It is the full-screen ad that pops up first when you open the app. 

The length of these ads can be up to 60 seconds. TopView Ads being the first video on the page, the users are likely to watch it more attentively and engage. That is why it is stated top of the feed, top of mind.

2. In-feed Ads

You can also publish your ads on the For You pages of users. The study reveals that In-feed Ads perform better in effectively occupying memory than any TV commercials.

These In-feed ads are encouraged to be created like regular TikToks to maintain connectivity and authenticity. 

People tend to take action from these ads, such as making a purchase, researching, or starting a conversation about the recommendations they found on TikTok.

3. Branded Hashtag Challenge

You can either start a paid or pick an organically trending hashtag challenge for your TikTok marketing campaign. 

Challenges are very popular on TikTok. Hashtag challenges create massive user engagement and interaction. Many brands have leveraged this technique to gain massive profit, reach, and build brand awareness. 

Hashtags that created significant responses among the people are #InMyDenim by Guess, #MyCalvins by Calvin Klein, #SoundtrackToMyDay by Apple, and #AnotherLikeMe by Taylor Swift. 

4. Branded Effects 

TikTok also allows you to customize special effects, filters, and stickers personalized for your brand. 

This kind of marketing tactic lets users connect more with your brand creating curiosity, familiarity, and trust among the people.

7. Tracking Progress 

Keep a close eye on the campaign insights. It’s important to keep track of your progress. See whether the strategies are working for you or need modifications in the future. 

How to Get TikTok Marketing Insights?

You need to change settings and upgrade your account to “pro” in order to get insights on your ad’s performance as well as audiences’ likes and interests. Checking insights will help you shape your marketing strategy better. 

8. Posting Religiously

Regular posting is the most common yet undeniably effective marketing strategy on every social media platform. It helps you to build brand authority in your niche.

Post relevant eye-catchy content designed to create engagement. The NBA or even restaurants like Chipotle uses TikTok to post bits of their BTS or kitchen story to create resonance with users. 

9. Benefits of TikTok Business Account 

Business accounts on TikTok come with access to many helpful features for conversion.

  • You can promote your brand by partnering up with TikTok influencers. 
  • Enjoy the benefits of running different types of ads- TopView, In-feed, etc., for increasing brand visibility. 
  • You can also track your real-time performance, get access to insights, and metrics, link external sites, and many more.  

What Type of Businesses Should You TikTok?

People enjoy watching creative video clips. As a result, TikTok can be one of the best social media marketing channels to promote your brand if you own a creative business. Brands like Gucci, Nike, and even Red Bull are running TikTok accounts as a part of their marketing game.

According to studies, TikTok is doing reasonably well for companies, including clothing brands, nail salons, cosmetics, and bathing items. Because fashion advice and inspiration pique people’s interest more. 

TikTok may be a fantastic way to advertise your items and draw customers to your brand if you own an electronic business. Additionally, it promotes educational platforms like Duolingo well.

Do Brands Really Achieve Desired Results From TikTok Marketing? 

A common question of every marketer is whether the results from TikTok marketing are worth taking the hassle. You have to consider a few variables to decide. 

Time is ever-changing, and to be a good marketer, you have to go with the flow. You cannot be skipping on marketing tactics that hold huge potential. 

The way TikTok is blowing up on feeds makes it a powerful marketing channel to invest in. Think smart and start utilizing this platform right away. 

Brand Targets 
  • Reach the younger audience of Gen Z 
  • Reach target audience
  • Gain loyal customers 
  • Increase brand awareness 
  • Increase sales 
  • Advertise products/services 

Let’s take a look at the success stories of TikTok marketing:

#InMyDenim hashtag challenge calling American teenagers to create videos wearing denim hit massive engagement.

Taylor Swift’s #AnotherLikeMe hashtag encouraging users to recreate the hook step received 3 million plus views in just a matter of seven days. Her #Medancechallenge received over 500k views on the platform. 

Dunkin’ leveraged influencer marketing strategy on TikTok and received a whopping increase in app download and cold brew coffee sales.

Even big brands like Fenty Beauty choose TikTok to launch their newest products, upload tutorials, and makeup testing videos. 

These are all examples of marketing wins through TikTok. These are brands that continue to use TikTok as their marketing channel. So you can imagine the satisfactory response brands are getting through TikTok marketing.

How to Go Viral on TikTok

TikTok is known for making people viral overnight. However, it has both its perks and disadvantages. You never know which one of your TikToks makes it through. So, I’ll share some of the secret tips for going viral on TikTok with you. 

In order to become a TikTok sensation, you must consistently post on a regular basis. TikTok Hashtag challenges can be a really effective and pertinent approach to increase your chances of going viral. 

Don’t forget to use hashtags while uploading videos. It helps people find relevant content faster and thus, increases your visibility. 

You can also strategically work to create hype about your video.

You may want to watch a video to find out more ways to get viral on TikTok.

Education VS Entertainment

The comparison between education and entertainment has been around for some time now. Which one should you value more? Which one should you spend more time and dime on? 

The goal of education is self-development. It is closely related to how we live, think, and make a living. Additionally, entertainment quenches our desire for pleasure in life. While the concept of entertainment evolves over time, the definition does not.

TikTok can be used for both amusement and education. I’ll explain how. This medium is successfully used by a lot of creators to entertain and educate people.

You can see how the aforementioned channels are making use of this platform. 

@mathswithmisschang solves math problems in TikTok. You can learn new techniques every day just by scrolling through the platform. 

@letsspeakenglish teaches the viewers to speak English fluently. Learn new English words every day. 

@medicineexplained is a channel great for explaining medical facts to you. 

In a nutshell, both education and entertainment play super important roles in human lives. You will find both educational and entertaining content on TikTok. 


1) How to use Tiktok for selling products? 

You can market your products, drive traffic, and send leads to your eCommerce site with the help of TikTok. The popular ways you can achieve these from:


Make videos that are creative, compelling, and convincing enough. How can you do that? 

There are many ways. Delivering a powerful story through your content is one of them. For example, Fashionnova promotes its products on TikTok by spreading body positivity. 

Or showing video tutorials on how to style a piece of clothing in different ways. Get creative! 

You may wanna check this video out to learn more ways. 


eCommerce features 

TikTok allows you to post shoppable video ads for your eCommerce. This allows users to buy products immediately after watching your content in TikTok’s shop tab. This raises the chances of people taking action from your TikTok. 

2) Is TikTok any better than other social media platforms? 

TikTok is strictly a video-sharing platform that encourages people to engage in the process of creative creation. 

Unlike many other platforms, TikTok gives people the scope to enjoy an uninterrupted experience of watching full-screen videos on diverse topics. 

With the help of sound and movement, it easily captures people’s attention and liking. Considering its growing popularity in such a short span of time, we can boldly say TikTok’s no less than any other platform, if not better. 


This blog is catered to answer all your queries regarding why TikTok is good for marketing. Marketers will gather an extensive idea of TikTok marketing tips and tricks and their necessity by reading the blog. 

To keep up with the growing world of marketing, it is inevitable that you know all about the marketing strategies this powerful marketing channel has to offer and utilize them to your best advantage. 


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Najm Consultant

Najm Consultant

Najm is a certified digital marketing consultant with a proven track record of bringing in customers for startups and mid-size businesses. He has been working with companies around the world for the past 13+ years.

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